Antiperspirant vs. Natural Deodorant

We are very excited to launch our product in the fast-changing deodorant category given the great strides in the science which mean that the efficacy of naturally based products vs their antiperspirant cousins are now on par, if not better! Since planning Wild, we have come across a lot of misinformation and confusion over what a deodorant is compared with antiperspirant, as well as the benefits of switching. So we thought we'd tackle this head-on:

Antiperspirants vs. deodorants?

Antiperspirants are designed to block up your sweat pores and prevent you from sweating, whilst the purpose of deodorants is to prevent body odour whilst still allowing your body to sweat (it is a natural function, after all!). This odour occurs when the fats and proteins in your sweat mix with bacteria on your skin, and the bacteria feast on these (mmm lovely!). Deodorants kill the bacteria on our skin so that there is nothing for our sweat to mingle with to create that undesirable smell. We've also added in moisturising ingredients like Coconut Oil and Shea Butter to keep your underarm skin soft and hydrated.

Removing Aluminium Salts:

The prime culprit are the aluminium salts found in antiperspirants which creates a "gel" layer when it comes into contact with sweat and forms a plug over your sweat glands. But sweating is a natural bodily function (more on this in our other blog Can Sweat Really Be Good?) and preventing this stops your body from maintaining a consistent temperature the way it should.

There are also some concerns not only of the greenhouse gases released into the environment via antiperspirants but also the impact they have on air pollution at home - anyone who can remember the stifling air in school changing rooms as everyone doused themselves in sprays will understand!

The benefits of naturally based deodorants:

The most important thing is that natural deodorants allow your body to carry out its important normal function of sweating. To prevent you smelling bad they contain natural antibacterial ingredients that work to combat the odour of your sweat they will also have ingredients that help keep you smelling fresh as a daisy.

At Wild, we understand the importance of staying fresh, but we also truly believe in the necessity to be kind to your skin and let your body do what it was designed to do - sweat. That is why we have developed Wild deodorants that are environmentally friendly, natural products designed to inspire you. So, go on, give Wild a go - stay fresh whilst also looking after your body and the environment.

Buy your Starter Pack here! There's space for everyone on the Wild side!